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The Color the World feature is a nice gimmick, but the best part of the site for me is actually the product presentation, with a very good soundtrack and excellent animations to show how the phone looks like.
A simple but nice effort, even if I don't understand why you have to watch the video in order to be able to play. Also, as usual, I don't agree with the forced "refer-a-friend" feature, which means, that if you want to play the game more than one time, you are asked to refer 2 friends.